Apple's Memoji and the uncanny valley

When a product is maybe too good

Art: The Mask, Frida Kahlo, 1945

“Our bodies are a big part of the way we communicate,” writes Gretchen McCulloch in “Because Internet”, a book about living language on the internet.

Likewise, a lot of our language about emotion is embodied—our hearts race, our eyebrows arch, our cheeks flush, our stomachs butterfly, our throats, um, frog. Writing is a t…

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